Cash prizes worth 10000 INR to be won!

In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010. Big numbers, aren't they? We are pretty sure these numbers would have got you thinking. This is an excellent opportunity for creative minds!! Ad - IT is an advertising event to unleash your creative potential.

Topics for the first round (online) have been announced. Check out the event format tab for more details.

Registrations are open. Click here to register for this event.

 Registrations have been extended to February 21, 2010. Please ensure that you register on the Pragyan site before you register here. For any queries or issues regarding registration, contact the event managers or send an e-mail to:

First Round

This is an online round where participants are required to submit a name, caption, logo and an advertising concept to promote a product in social networking sites like Facebook, Orkut etc. The participants will be given a choice of three products and they will have to come up with:

1. A Name for the product
2. A Caption
3. A Logo
4. An advertisement concept to promote and launch the product

This round will also include out-of-the-box thinking where the participants would have to come up with an alternate, non-conventional use of that product, say, washing clothes with a shampoo.

List of products for the first round are:

• Packaged Tender Coconut Water: Customers should buy the product off the shelves instead of consuming it from roadside vendors for a cheaper rate.
• Mobile TV Phone: Indians devote a lot of time to the "idiot box". Now make it more viable for them to continue to do so on the move, such that one handheld device can satisfy their fetish for texting, calling up friends AND watching cricket matches or their favorite soaps.
• Electric Car: Climate change is the hot topic in the world. Make your contribution to environmental well-being by publicising battery-operated cars.

Choose any ONE of the above topics and come up with a brilliant advertising idea, not exceeding 3 pages.

For the purpose of advertising promotion, the teams can use any of the given media, and give details on the chosen media like:

1. Why are they choosing this particular type of media?
2. Under the particular media, which is the media vehicle they are going to use.
3. Expected customer reach.

Probable types of media:

• Websites and online ad.
• Television Commercials.
• Newspaper and magazine print ads.
• Hoardings and Banners.

Second Round

The finals will be held at the NIT Trichy campus. Shortlisted candidates will have to come up with an advertisment video for the given product and also convince the judges with their door-to-door selling effort based on their video concept.

First Round (online):

10 teams will be short-listed among online submissions to go to the next round, based on various judging criteria mentioned below.

Second Round (on-campus):

• The short-listed teams need to prepare a video advertisement not exceeding 3 minutes .
• The teams will be provided with a projector and screen to play the video. Then the teams would have to explain their idea to the judges.
• The teams have to explain the USP of their product to judges.
• Also display door-to-door selling strategy based on the video considering the judges as their customer.

Judging Criteria

• 10% importance will be given to name and logo.
• 10% importance will be given to caption.
• 10% importance will be given to advertising promotion.
• 40% importance will be given to the video prepared.
• 20% importance will be given to convincing judges.

1. How many members can there be in the video ad?

There is no restriction on the number of people on the video advertisement as long as the team has a proper concept and they are able to explain that in front of the judges.

2. What details should be included in the advertising promotion?

Type of media, media vehicle that will be used, target customers.

3. Will the team members have to act in the video?

Not necessarily. The video can consist of any set of people.

4. Can the teams change their product for video?

No, the teams have to continue their product and design a video for the same product for which they have given the caption, logo and promotion strategies.

Manoj Babu R
+91 97877 95015

Purna Ashish
+91 96552 64778