It is a real time game. You receive demands from various retailers, you choose how much to supply to a retailer and you can place orders that will arrive after a certain amount of time. There will be an opponent factory playing with the same set of retailers. Your actions will affect the popularity of the opponent factory and vice versa. There will be a lot of changes like unlocking of new retailers, etc. during the course of the game. The popularity among the retailers and the amount of money the factory has, decides the winner.