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Marketing Hub

EVENT DESCRIPTION :-

Looking for a platform to put your marketing skills to a test? Then at Pragyan 2018, you’ll have to sell to tell.

Marketing Hub aims to gauge the managerial skills of the participants. The participants are tested on very essential ability that a marketing manager should possess, from analytical skills to core marketing skills.

"Know thyself. Know the customer. Innovate."

Prizes worth INR 35000

PRELIMS

Date: 3rd March 2018

Time: 12PM to 5PM

Venue: Orion G3, G4

FINALS

Date: 4th March 2018

Time: 10AM to 12:30PM

Venue: Orion G2

 

FORMAT:-

  • Round 1: On the spot Quiz consisting of 3 mini rounds of general questions, puzzles, audio-video clippings.

  • Round 2: It is a boardroom simulation round where selected teams will be a given a problem in hand and through round table discussion they will have to devise solutions.

  • Round 3: The selected teams will be provided with raw materials and a particular industry to design and manufacture a product and then shoot an advertisement for the same.

  • Round 4: This is a brand revitalization round where 5 final teams have to prepare a business plan and a revamp strategy for a given product and deliver an effective presentation.

JUDGING CRITERIA:​ ​-

  • Depth of understanding of rounds

  • Innovation and Creativity of ideas

  • Viability and Sustainability of ideas.

  • Professionalism of the presentation

  • Integration of ideas

  • Response to judge questions

F.A.Q's:

1) ​ ​How​ ​many​ ​members​ ​in​ ​a​ ​team?

Maximum of 4 members in a team is allowed.

2) Is​ ​there​ ​any​ ​registration​ ​fee?

There is no registration fees.

3) Is​ ​UG/PG​ ​collaboration​ ​allowed?

Yes

4) Is prior knowledge in marketing management necessary?

No

RULES:

  • Each team should comprise 4 members and all members have to be from the same institution.

  • Replacement of any participant of a team is not allowed after registration.

  • Teams are bound to clarify all doubts during the presentation of their ideas.

  • No plagiarism in ideas or thoughts would be accepted.

  • Vulgarity will not be entertained.

  • The decision of the judges of the event will be final and binding on all the participants.

  1. Soumya – 9694814676
  2. Ojaswi – 7033999444
  3. Shreya – 8547061087

Or email us at marketinghub@pragyan.org

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