Round 1 - On-The-Spot Quiz: Marketing acumen of participants will be tested through puzzles and audio-visual means. Shortlisted candidates will move on to Round 2.

Round 2 - Esprit de Corps: Teams will be presented with a product that is deprived of a highly demanded feature. They must prepare a product pitch for the same.

Round 3 - Armageddon: Shortlisted teams from the 2nd round need to make a new industry specific product backed by proper research and feasibility.

Round 4 - Imbue: This is a brand revitalization round where the top 5 teams have to prepare a business plan and a revamped strategy for a given product and deliver an effective presentation.